It’s nearly Christmas, and all you really want is a nice glass of eggnog (or maybe something a little harder).  Your blog hasn’t been updated since October, you were supposed to post on Instagram this week but you forgot, and you know your email list has nearly forgotten you.  You know that content marketing is important, but there’s never enough time. Especially this month.

I’ve been there. I know content marketing can be a pain. But I’ve found that consistency is key, and the holidays are not the time to slack. And I want to share some simple tips to help you manage your content marketing better this holiday season. Let’s dive in:

Sure, you’re a business owner, but you’re an outdoor business owner. All your customers really want is to spend time outside. They’re not sitting around reading online articles about your new line of jackets- Right?

Don’t be so sure. Here’s why blogging is so important. Especially for outdoor brands.