Consciously Crafted Sustainability Copywriting
You go above and beyond to create products + services with the Earth in mind.
Tell your story through data-driven, consciously created copy that sells.
Does this sound familiar?
You work hard to create a business that’s driven by value, not just profit.
You’re in business to do good. Your products and services help people + planet just as much as they turn a profit.
And you’ve got the certifications to prove it.
B Corp, 1% For the Planet, Climate Neutral, etc. You’ve done the work to prove that you do what you say you do, and you have no time for greenwashing nonsense.
But explaining that to your target market is another story.
You know that what you’re selling is worth every penny, but showcasing that value to your ideal customers? That’s where you’re struggling.
Plus, content marketing is not at the top of your to-do list.
You’ve got a million things on your plate, and sitting down to write a 1,000 word, SEO-optimized blog post is not one of them. And what even is SEO, anyway?
Then it’s time to hire an expert sustainability copywriter.
Build Relationships.
Eco-consumers are savvy. They want to know what you’re all about, and they want the details. The average consumer reads between 3-5 pieces of content before making a single purchase. With more and more companies practicing greenwashing, sharing relevant, well-researched, and trustworthy content is more important than ever.
Save Time.
Remember when you used to enjoy your morning coffee? Still waiting to book that vacation you’ve been putting on hold for years? Passing off your content marketing to an expert means that it’ll get done right the first time— and it’ll be off your to-do list for good. And working with a person— not a content mill— means you’ve got someone on your side.
Increase Profit.
Watch your business grow without sleazy marketing tactics or paid ad campaigns that require constant upkeep. Content marketing costs 62% less than traditional marketing, and it results in 3x the leads. And these strategies are in it for the long run. So you can keep your most loyal customer base engaged through the years.
The eco-friendly industry is growing every day.
But not everyone understands the value that your business offers. Even worse, more and more so-called “sustainable brands” are greenwashing their products. And customers are falling for it.
Explaining this to customers, however, can be more difficult than it seems. Differentiating yourself, offering value, and telling your story in a compelling way has never been more important than it is today. That’s where copywriting comes in…
What can copywriting do for your sustainable business?
Boost online presence + establish credibility
Solidify brand image and build lasting customer relationships
Convert browsers into customers
Maximize profits without increasing your workload— or maxing out your budget
“Karen has been wonderful to work with. She has done an excellent job turning our information into concise, engaging, and informative content. And her communication is great. She always lets me know when the work will be done and then delivers on time.”
— Mary Swanson, Founder and Owner of Lava Linens
Hey, I’m Karen.
Ever since my parents took me on my first trip down the Grand Canyon when I was six, I’ve spent my free time in the great outdoors. From hiking and climbing to cooking an amazing meal in the backcountry, time outside brings me joy and keeps me sane. I’m proud to work with and amplify the voices of sustainable brands that share my same values and appreciation for nature.
Why am I the sustainability copywriter for your business?
As an avid outdoor enthusiast with a passion for sustainable living and eating, I already know your target market, because I’m part of it. As the founder of a sustainable outdoor eating blog, and with experience as an environmental educator, my personal experience and knowledge back my writing. Along with thorough research, of course. This ultimately offers more value to you and your customers. My advanced education in Marketing and Creative Writing just completes the package. With me, you can be confident that you will be receiving copy that is consciously crafted with the unique values and needs of your environmentally-conscious customers in mind. Because your customers want to read something written by a real person- not just a robotic jumble of keywords and taglines.
“Karen is not just a great writer, she’s extremely knowledgeable about the applications of her writing, so she is able to make highly impactful suggestions and create truly useful content.”
— Clayton Hume, Founder of Rustek Collective
“Karen’s work is excellent. She works with a clear timeline and always delivers. She seeks clarity before beginning a project and delivers quality work always.”
— Jeffrey Delkin, Owner of Bambu
Copywriting Services + Rates
Email Marketing 101
Best if: You’ve got a great (or growing) email list, but you’re not using it to its full potential. You’re ready to tap into one of the most profitable types of marketing, with an average ROI of 4000%
1-hour consultation to discuss your target market and goals with email marketing
5 email welcome sequence
3 email abandoned cart sequence
3 email Post-purchase nurturing sequence
Newsletter template
Bonus: cheat sheet with email best-practices
Conscious Content Package
Best if: You’re looking for a consistent content strategy that will boost your website traffic and build your brand voice.
4 SEO optimized blogs
2 emails
2 social media captions
Bi-monthly SEO audit and report with personalized suggestions on how to improve, updates on rankings and traffic, and keyword suggestions
SEO Slayer Website Overhaul
Best if: SEO is your #1 priority, and you know your website needs some work.
Website audit that shows traffic, rankings, issues, and room for improvement
1-hour consultation to discuss your current web traffic progress, determine your goals and discuss optimal keywords
4 pages of SEO optimized website content
Backend SEO overhaul of entire website (meta descriptions, title tags, etc)
Bonus: Cheat sheet on SEO best practices and creating a SEO friendly blog
DIY + Support Package
Best if: You’re a start-up, a small business, or just prefer to tackle content marketing on your own— but you need a little help.
Website audit that shows traffic, rankings, issues, and room for improvement
1-hour consultation to discuss your current web traffic progress, determine your goals and discuss optimal keywords
Copy editing of 4 pages of website content
List of 10 research-backed keywords for your web content to focus on
Bonus: Cheat sheet on SEO best practices and creating a SEO friendly blog
Prefer to create your own package?
Choose from the services below to find exactly what you need.
Personalized, SEO optimized + copywritten Website Creation
Starting at $2,500
whether you’re creating your website for the first time or are ready to re-design, I will help you through every step of the process. Using the Squarespace platform, we’ll decide upon a website template that works best for your specific needs, and then I’ll take care of everything else needed to make your website a reality. This includes:
Fully SEO optimized copy across entire website, boosting Google rankings and making your website easy to find
Research-backed suggestions on website format and content
Personalized design and creation of entire website
Creation or transformation of domain name
1st year of Squarespace website subscription
SEO Optimized Website Content
$350/ 1,000 word page
Creating professionally written, SEO-optimized copy for your website informs your audience while building trust and authority. Specifically, it will:
increase your ranking in search engines
clarify your message
encourage action from viewers
Copy-written, SEO-Optimized Blogs
$300/ 1,000 word blog
Consciously crafted blogs are one of the easiest ways to boost your Google rankings and credibility. As consistent blogging builds momentum over time, it captures and ranks higher and higher with keywords that your ideal client is interested in, making it more likely for them to interact with your website. This means that you’ll have to worry less about paid ads- and you only have to pay for a blog once, but its value lasts the test of time. Additionally, blogging adds value to your website and brand, giving readers even more reason to trust and support you.
Ask me about monthly blogging retainers!
Email Sequences
Starting at $100/email
Keep customers coming back for more and convert new browsers with creative email sequences. Email copy builds trust, authority, and a relationship with clients, as well as earning sales. The average ROI (return on investment) for email marketing is 3,800%. Yep- you read that right.
Ask me about email sequencing and monthly newsletter pricing!
Klaviyo Email Design + Implementation
Starting at $85/email
Do you love using Klaviyo for your email marketing, but hate how long it’s taking you to design your emails? I can help! With advanced knowledge of Klaviyo email design as well as flow and campaign implementation, I can help you meet (and exceed) your DTC marketing goals with streamlined campaigns that convert.
Product Descriptions
Starting at $50/ description, dependent on length + complexity of the product
A product description is the final hurdle that separates a browser and a customer. Be certain that your descriptions are compelling, easy to understand, and provide every incentive to make a purchase.